Hello, I'm Mercearia do Fradinho.

Mercearia do Fradinho is a locally rooted wine and provisions shop in the historic town of Trancoso​,​ Guarda​,​ where nature​,​ tradition​,​ and taste come together. We celebrate the richness of Portugal’s interior through curated wine and gastronomic experiences that connect visitors to the land and its stories. Located just a short distance from the Rewilding Center in Vale de Madeira​,​ we are proud partners of Rewilding Portugal​,​ working together to promote sustainable tourism that respects and uplifts the natural world. Our experiences are designed for curious travelers who want to explore the wilder side of Portugal — through wine​,​ food​,​ and community. From vineyard visits at Souvall Winery to tastings that highlight local biodiversity and regenerative practices​,​ every moment with us is an invitation to slow down​,​ reconnect​,​ and rediscover nature — one glass at a time.